AIA Insurance

With the life insurance market growing more competitive, AIA insurance sought to provide their advisors with a cutting-edge portal that could rival those of more modern insurers. These portals serve as both a management tool and a consumer-facing platform for building policies with clients.

We collaborated with advisors over several weeks to gain insights into their requirements for a new portal, with each candidates to helping us to completely reimagine what the advisor portal could do. Starting with basic hand-drawn concepts, we progressed to creating high-fidelity interactive prototypes using Axure. These prototypes served as testing tools and as conceptual models to present to senior stakeholders.